Marketing

WhatsApp Marketing for Shopify — the complete guide

Last reviewed July 16, 2026

WhatsApp Marketing for Shopify — the complete guide

Everything a Shopify merchant needs to turn WhatsApp into a measurable revenue channel — from first opt-in to automated post-purchase flows. Start here, then work through each chapter.

In this guide

  1. Getting started with KeazWhat Keaz does, and why WhatsApp beats email for commerce.
  2. Building your first opt-in flowCollect WhatsApp consent at checkout, GDPR-compliant.
  3. Automating post-purchase journeysOrder updates, cross-sell, and review requests on autopilot.

How to use this guide

Each chapter below is a standalone article. Read them in order for the full playbook, or jump straight to the topic you need.

New chapters are added as we publish them. Subscribe to get notified when the next one drops.

Written by

Keaz Editorial

The Keaz team writes about WhatsApp marketing, automation, and growth for commerce brands.

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