Templates, triggers and benchmarks built for how your customers buy.
Conversion benchmarks, template language, recommended flows — calibrated per Shopify niche. Pick yours.
WhatsApp marketing for Beauty shops.
High refill cycles, photo-led purchase decisions, strong opening rates on personal channels. Beauty shops earn fast on WhatsApp because customers want to be reminded.
+12–18%
vs. email-only baseline · based on Keaz customers in this vertical
- WA open rate
- 94 % vs ~32% email open
- Click-through
- 38 % vs ~3% email CTR
- Conversion
- 8–12 % click-to-purchase
- Repurchase
- 45 % within 90 days
Where the revenue actually comes from.
WhatsApp marketing for Fashion brands.
Size availability, drops, returns — Fashion lives on timing. WhatsApp catches back-in-stock and abandoned carts faster than any email cadence.
+8–14%
vs. email-only baseline · based on Keaz customers in this vertical
- WA open rate
- 92 % vs ~32% email open
- Click-through
- 34 % vs ~3% email CTR
- Conversion
- 4–7 % click-to-purchase
- Repurchase
- 22 % within 90 days
Where the revenue actually comes from.
WhatsApp marketing for Food & beverage shops.
Recurring consumption, gifts, seasonal moments. Food shops live on rhythm — WhatsApp gets the reorder before the pantry is empty.
+10–16%
vs. email-only baseline · based on Keaz customers in this vertical
- WA open rate
- 95 % vs ~32% email open
- Click-through
- 40 % vs ~3% email CTR
- Conversion
- 6–9 % click-to-purchase
- Repurchase
- 52 % within 90 days
Where the revenue actually comes from.
WhatsApp marketing for Home & living shops.
Considered purchases, longer purchase cycles, photo-driven inspiration. WhatsApp earns on launches and aftermarket — not daily nags.
+5–10%
vs. email-only baseline · based on Keaz customers in this vertical
- WA open rate
- 91 % vs ~32% email open
- Click-through
- 28 % vs ~3% email CTR
- Conversion
- 3–5 % click-to-purchase
- Repurchase
- 15 % within 90 days
Where the revenue actually comes from.
WhatsApp marketing for Pet shops.
Pet parents reorder reliably. WhatsApp catches every refill, every birthday, every season change — and they reply.
+14–20%
vs. email-only baseline · based on Keaz customers in this vertical
- WA open rate
- 96 % vs ~32% email open
- Click-through
- 42 % vs ~3% email CTR
- Conversion
- 10–14 % click-to-purchase
- Repurchase
- 68 % within 90 days
Where the revenue actually comes from.
WhatsApp marketing for Health shops.
Compliance-sensitive but personal. WhatsApp earns on refills, reorders, post-purchase check-ins — all opt-in, all GDPR-clean.
+10–15%
vs. email-only baseline · based on Keaz customers in this vertical
- WA open rate
- 93 % vs ~32% email open
- Click-through
- 32 % vs ~3% email CTR
- Conversion
- 6–10 % click-to-purchase
- Repurchase
- 48 % within 90 days
Where the revenue actually comes from.
WhatsApp marketing for Jewelry brands.
High-consideration, photo-led, gift-driven. WhatsApp earns on launches and gifting moments — and on the personal touch that justifies the price.
+7–12%
vs. email-only baseline · based on Keaz customers in this vertical
- WA open rate
- 92 % vs ~32% email open
- Click-through
- 30 % vs ~3% email CTR
- Conversion
- 3–6 % click-to-purchase
- Repurchase
- 18 % within 90 days
Where the revenue actually comes from.
WhatsApp marketing for Kids & baby shops.
Growing-out, restocking, birthdays. Kids brands have a perfect rhythm for WhatsApp — and busy parents prefer a chat over an inbox.
+8–14%
vs. email-only baseline · based on Keaz customers in this vertical
- WA open rate
- 93 % vs ~32% email open
- Click-through
- 35 % vs ~3% email CTR
- Conversion
- 5–9 % click-to-purchase
- Repurchase
- 38 % within 90 days
Where the revenue actually comes from.
WhatsApp marketing for Subscription brands.
Churn is the metric. WhatsApp catches skip/swap/pause requests before they become cancellations — and recovers failed payments fast.
+15–22%
vs. email-only baseline · based on Keaz customers in this vertical
- WA open rate
- 96 % vs ~32% email open
- Click-through
- 45 % vs ~3% email CTR
- Conversion
- 12–18 % click-to-purchase
- Repurchase
- 82 % within 90 days
Where the revenue actually comes from.
WhatsApp marketing for B2B & wholesale.
Buyers chat on WhatsApp. Quotes, order status, restocking — moving the relationship off email shortens every cycle.
+8–14%
vs. email-only baseline · based on Keaz customers in this vertical
- WA open rate
- 94 % vs ~32% email open
- Click-through
- 36 % vs ~3% email CTR
- Conversion
- 5–10 % click-to-purchase
- Repurchase
- 65 % within 90 days
Where the revenue actually comes from.
“Back-in-stock on WhatsApp converts at 30%. That number doesn't exist anywhere else.”
